MELBOURNE, Australia - Telbix, a major supplier of domestic lighting solutions in Australia, has officially appointed KLIQ Interactive, a data-focused B2B marketing agency, as its digital marketing partner. This partnership is focused on strengthening Telbix’s online brand presence, driving sales growth, and expanding its network of authorised distributors to make its premium lighting products more accessible nationwide.
With a focus on finding a digital partner who could match their ambition, Telbix evaluated multiple agencies and after many in-depth discussions, selected KLIQ for their expertise in Account-Based Marketing (ABM), data-driven strategy, and proprietary marketing analytics platform KLIQmetrics™️, which combines insights with targeted campaigns and personalised engagement to drive brand expansion.
Samuel Narkiewicz, General Manager of Telbix, commented on the new partnership: "We were looking for an agency that truly understands the power of data-driven marketing, and KLIQ stood out immediately. We loved their approach during the initial meetings. Even before we had officially partnered, they were already offering valuable recommendations and helping us address our current challenges. We're excited to roll out Account-Based Marketing initiatives to engage our audience more meaningfully.”
“We have also engaged KLIQ as our UI/UX consultants as we migrate to a new website and wholesale ordering platform which is a major step forward in strengthening our digital infrastructure.”
As part of the partnership, KLIQ will deliver a comprehensive digital marketing strategy for Telbix, spanning Account-Based Marketing (ABM), LinkedIn marketing, paid advertising, Search Engine Optimisation (SEO) and content marketing. Performance across all channels will be tracked through KLIQmetrics™, enabling real-time insights, smarter decision-making, and continuous strategy optimisation to drive growth.
Shaun Thaddeus, CEO and Co-Founder of KLIQ, reflected on the new collaboration: "We’re thrilled to partner with Telbix, a longstanding and trusted leader in Australia’s lighting industry. From the outset, it was clear they embraced a true partnership approach, combining their industry expertise with our data-driven marketing strategies. Collaboration built on trust, agility, and shared ambition is where we see the best results, and we’re proud to support Telbix as they strengthen their brand and achieve their growth goals."
About KLIQ
KLIQ is a purpose-driven, data-focused, and ethics-guided B2B digital marketing agency with offices in Melbourne, Sydney, and Adelaide. We work with clients across Australia and internationally, spanning industries such as HR, information technology, healthcare, renewable energy, non-profits, local government, professional services, and tourism.
Our expertise includes B2B marketing strategy, content marketing, SEO, marketing automation, LinkedIn marketing, Account-Based Marketing (ABM), branding, and web development — helping organisations build stronger brands, engage the right audiences, and drive measurable growth.
Learn more at kliqinteractive.com.
