Corporate AI training

AI Training for Marketing & Content Teams

Rapidly lift your organization’s content marketing quality, performance and profitability. Learn proven pro copywriting, marketing and AI prompting techniques in ChatGPT, Claude, Gemini, image generators and more.

Book a hands-on workshop for your team with Australia’s No. 1 digital and AI copywriting trainer.

Book now

AI Training course overview

Design

A highly interactive, hands-on and practical course delivered online with Zoom or Microsoft Teams.

Prerequisite

Participants should sign up for either the free or paid version of ChatGPT, Claude, Co-Pilot or Gemini, before the class.

Resources

All participants receive a comprehensive digital workbook including exercises, prompts and copywriting techniques.

Duration

This 8-hour course can be delivered in one day or across two half-days, depending on your needs.

Cost

This is course designed for up to 12 participants. Get in touch with us to discuss pricing, availability and how we can tailor the session to suit your team or larger groups.

Our trainer's testimonials

I'm now completely confident about how to get the best out of AI" Our AI Copywriting Training was incredibly valuable! He put so much into the two days without overloading us. It’s well paced, easy to digest and I could apply everything to my own work and client projects. My brain is bursting with ideas and ways to use everything we learnt. I’m so impressed with how much of his own magic Simon willingly shared. And his workbook is going to be a Bible I’ll hold onto and refer to again and again.

Jess McEachen

Marketing Specialist
Intrinsic

If you want to make AI work FOR you, this training is the real deal. The insights are about understanding how good writing works and how to strategically use AI to develop content that’s on point for purpose and audience. Knowing how to direct ChatGPT and other tools in our communications kit has put more time in my team’s day, generated amazing ideas and made us more conscious of what the end goal is when creating copy, content and even marketing plans. AI is now familiar with our key projects and brands - and we’re working well together as a team!

Nicole Browne

Owner and Media Specialist
Media Ops

Our training made a huge difference for us at the City of Casey. The guidance made our content more transparent and accessible to everyone, regardless of their background. Simon's expertise helped us improve our communication, boost engagement, and streamline processes. If you're a private company or government agency aiming to better connect with your audience, I can't recommend this training enough.

Rory McCormack

User Experience Lead, Customer and Digital
City of Casey

We had the pleasure of having for a face-to-face/online AI workshop for our marketing teams in Australia, NZ and Singapore - and the feedback could not be more positive! Simon took the time to understand our business needs, was engaging and patient with our audience, and went above and beyond with his service to deliver a fun, interactive and educational session. I would highly recommend him to any businesses looking to quickly upskill their team in AI.

Chris Predic

Human Resource ANZ
NBC Universal

Our AI workshop was deeply tailored to my marketing team's roles at AICD. The session struck the perfect balance between instruction, demonstration and hands-on experimentation, while respecting the different levels of experience in the room. It also opened our eyes to what’s possible with the latest AI tools as serious, useful additions to our content and communications workflows. Many of the team are already applying his techniques in their projects. If your organisation is looking to embed AI in a professional, practical and confident way I’d recommend this training without hesitation.

Paul Merrill

Head of Content
Australian Institute of Company Directors (AICD)

Jess McEachen

Marketing Specialist
Intrinsic

Nicole Browne

Owner and Media Specialist
Media Ops

Rory McCormack

User Experience Lead, Customer and Digital
City of Casey

Chris Predic

Human Resource ANZ
NBC Universal

Paul Merrill

Head of Content
Australian Institute of Company Directors (AICD)

Outcomes Who should attend Benefits Content Trainer FAQs

Have questions?

We’re happy to help!
Send us an enquiry and a member of our team will be in touch soon.

Outcomes

When your team has completed this AI copywriting and marketing course, they will be proficient at:

Emotionally connect with readers, listeners and watchers

Research, plan, write and edit webpages, blogs, emails and social content

Convey the right messages in intriguing ways (and in your company's voice)

Apply proven copywriting frameworks and psychology to their writing

Sell without sounding like a cringy used car sales (wo)man

Gain your ideal client's attention, interest and trust

Overcome buyer hesitations

Craft calls-to-action that increase conversions e.g. calls, joins, purchases, etc

Who should attend?

This AI training course is perfect for:

Marketers - from beginners to advanced

Content and copywriters - from beginner to advanced

People who would benefit from gaining professional copywriting skills including researching, planning and creating marketing content.

Benefits

Seven productivity and cost benefits this AI training course will deliver to your team and your organization:

Proficiently research, strategise, plan and create marketing content

Slash hours of writing and research time

Publish high quality content much faster than competitors

Avoid spending thousands of dollars on hiring external copywriters

Attract, captivate and convert more business

Become a team of AI content experts

Free up employee time for creative, strategic and productive projects

Content

ChatGPT and other AI tools capabilities and limitations
The most effective way to use AI tools to research, write and enhance content + copy
Researching your audience, industry and competition with AI
Prompting frameworks, modules, modifiers to help you create quality content in minutes

How people read online today
Understanding your audience’s problems, needs, motivations and objections
Matching your goals with those of your audience
Crafting accurate target audience personas with AI

Finding and developing the right tone of voice
Matching your team’s tones of voice.
Improving cadence, style, grammar and readability

10 irresistible and proven persuasive content and marketing techniques.
Brainstorming and writing the principles and frameworks with AI

Captivating readers using features and benefits.
Magnetic copywriting formulas for landing pages, blogs, emails, social posts and print.
Blending AI with irresistible copywriting formulas

Learn what influences Google search rankings today (E.E.A.T., intent, clusters, etc).
What Google wants and doesn’t want from AI content
How to use ChatGPT and other AI tools to plan and create SEO content.

Mastering copy techniques and the right AI tools to help you with articles, sales pages, social copy, emails, videos, and more
Building content plans and crafting compelling strategies
Brainstorming content and campaign angles and outlines
Headlines, subject lines, subheads, teasers, body copy, bullet points and hyperlinks.
Magnetic opening sentences, power words and specifics.
Techniques to help drive required action (CTAs).
Weaving stories into your digital content.
Engaging and accessible visual content.

Blending text with visuals using ChatGPT, Leonardo and other AI image tools
Using ChatGPT to repurpose content across multiple platforms and formats
Exploring new and upcoming tools to take your team to the front of your industry

About your trainer

Simon Hillier has 25 years of experience as a specialist in digital content, copywriting and AI writing. As a trainer, Simon enjoys helping participants to achieve their communication and professional development goals with new skills and expertise in tools like ChatGPT.

Simon has produced content and consulted for hundreds of organisations, from small start-ups to global brand names as well as Australian and international government and not-for-profits. His past clients include Microsoft, Salesforce, Canva, PayPal, Cochlear, Johnson & Johnson, Telstra, ING and Jaguar.

Simon has produced content and consulted for hundreds of organisations, from small start-ups to global brand names as well as Australian and international government and not-for-profits. His past clients include Microsoft, SalesForce, Canva, PayPal, Cochlear, Johnson & Johnson, Telstra, ING and Jaguar.

FAQs

This AI masterclass tackles common challenges such as writer’s block, inconsistent brand messaging, time-consuming content creation, and the need for compelling, SEO-friendly copy. Participants will learn how to leverage AI tools to overcome these issues effectively.

Yes, the AI masterclass can be tailored to align with your specific marketing and content objectives, industry needs, and target audience. We can focus on particular AI tools, techniques, or platforms based on your team’s requirements.

Yes, in addition to copywriting, the course covers AI tools for generating and enhancing images, videos, and other visual content that align with your content and marketing campaigns.

Absolutely. One of the modules focuses on using AI to boost SEO, including content planning, optimizing for search intent, and aligning with Google’s E.E.A.T. principles for higher rankings.

Yes, the AI training course will guide your team on how to customise AI outputs to match your brand’s tone and voice, ensuring consistent and professional messaging across all content.

Participants will learn to craft high-quality blog posts, email campaigns, social media content, sales pages, landing pages, headlines, and more, all using AI-assisted techniques.

Advanced marketers and content writers will learn sophisticated AI prompting techniques, frameworks for persuasive copywriting, and ways to integrate AI seamlessly into strategic content planning and execution.

Even experienced users will benefit from this course. It dives deeper into advanced prompting, integration across platforms, optimising AI for specific tasks, and leveraging lesser-known tools to maximise content performance.

Yes, AI tools like ChatGPT and others can assist in generating multilingual content, and we can include guidance on this as part of the workshop if needed.

Your team will be equipped with actionable techniques and processes that can be applied immediately, leading to noticeable improvements in content quality, efficiency, and output speed within days.

The AI course includes a discussion on ethics and best practices for using AI responsibly, ensuring that generated content is authentic, accurate, and aligned with your company’s values.

The course is designed for up to 12 participants per session. For larger teams, we can organize additional sessions or adapt the delivery format to accommodate everyone effectively.

Yes, a module is dedicated to using AI tools for brainstorming, strategising, and planning content and marketing campaigns, helping teams work more creatively and efficiently.

Participants will receive a comprehensive workbook to refer back to, and we offer optional follow-up sessions or consultations to address any specific questions or challenges.

Yes, you’ll learn how to use AI tools to adapt and repurpose content for different platforms, maximizing reach and efficiency without compromising quality.

We have successfully trained marketing and content teams across various industries, including technology, retail, healthcare, government, education, and finance.

Book now