16 June 2023

Lightsource bp Appoints KLIQ as SEO Migration Partner for Global Websites

Melbourne, Australia - Lightsource bp, a world leader in solar energy, has announced the selection of B2B marketing agency KLIQ Interactive to carry out its website SEO migration globally.

The appointment comes after a successful three-year collaboration between the two companies which allowed KLIQ Interactive to become accustomed to the complexity of the old website. However, migrating 20 websites simultaneously is no small feat and KLIQ Interactive was also chosen for its structured approach, experience in managing large-scale migrations, and ability to collaborate with global companies composed of multiple teams spread across different regions.

“We chose KLIQ to manage our SEO migration based on our successful working partnership formed over several years,” said Rob Varnam, Global Website Manager. “The high level of service and solutions offered by the team, along with their commitment to understanding our business aims and the standards we work to, meant they were a valued partner throughout this important project.”

The SEO migration is a crucial part of Lightsource bp's digital marketing strategy and will be performed in several phases with the primary focus being to ensure that all the SEO elements are maintained and optimised for better search engine rankings. With third-party website developers involved, KLIQ Interactive will also be tasked with auditing and testing the new website.

"We are delighted to be entrusted with Lightsource bp’s SEO migration," said Vivek Ashok Chandrika, Head of Digital Channels. “Our team has a wealth of experience in enterprise-level SEO and with global clients. We are confident we can lead the global website migration and ensure that the client reaps the benefit of developing a new website.”

About Lightsource bp

Lightsource bp is the largest solar developer in Europe, and a global leader in solar development, management, and operations. This renewable energy company employs over 900 people across the globe with offices located in Australia, New Zealand, the Americas, Asia, and Europe. Through its commitment to helping the world’s energy system decarbonise, it is working toward developing over 25 gigawatts of solar power by 2025.

Learn more at lightsourcebp.com

About KLIQ

KLIQ is a purpose-driven, data-focused and ethics-guided digital marketing agency based in Melbourne, Sydney, Adelaide and the UK. We partner with clients in renewable energy, non-profits, local government, professional services, information technology, and startups. We specialise in B2B Marketing Strategy, Content Marketing, SEO, Marketing Automation, LinkedIn Marketing, ABM (Account Based Marketing) and Branding.

Learn more at kliqinteractive.com