Lightsource bp

We work closely with business heads and team members across various verticals in each country and make meaningful connections with these stakeholders to uplift the work taking place in their country and develop local digital marketing campaigns that resonate with the specific audience.

Our partnership with global and regional teams increases brand awareness especially towards energy buyers, landowners, job seekers, and educating local communities on the benefits of solar energy for the local economy.

This approach has seen more than 40% increase in website visitors from organic search. Visibility has also increased – more than 90% of all organic search traffic came from new visitors, and more than 90% of traffic from search ads were first-time visitors.

Working with teams located across the world is no easy feat, but our values and processes facilitate transparency and accountability. Our team strives to work more as an “internal department” within an organisation rather than an external agency, and this is especially true in the case of this large multinational company. Instead of adding new processes for our contacts in 20 countries to adhere to, we aligned with the processes and platforms that were already in play, to simplify our engagement for the team.

As a trusted resource, we work directly with regional teams spread across various time zones across the globe. This allows us to achieve powerful collaboration and effectively achieve country-level objectives and goals, while giving us the ability to work efficiently.