Renewable Energy

Lightsource bp

Achievements

1

custom built marketing analytics dashboard - KLIQmetrics™

19

global regions SEO support

28%

increase in visitors from organic search

93%

first-time website visitors from search advertising

16%

average CTR on Google Search Ads (Industry average 2.41%)

Overview

Shining light on a global renewable energy business

Lightsource bp is on a mission to become a global leader in the development and management of utility-scale onshore renewable and energy storage solutions. This renewable energy company employs over 1,200 people across the globe with offices located in Australia, New Zealand, the Americas, Asia and Europe.

Our partnership began in 2019, and since then, we have been able to support the global company through brand awareness, digital advertising and technical web capabilities.


Approach

Regional focus for universal success

We work closely with Lightsource bp across various verticals for many of their global markets. This means we are able to make meaningful connections with stakeholders and help create digital marketing campaigns that resonate with specific audiences.

The benefits of this approach have been reflected through a positive impact on brand awareness, and helped Lightsource bp reach energy buyers, landowners, job seekers, and local communities.

This approach has seen more than 28% increase in website visitors from organic search. Visibility has also increased – more than 70% of all organic search traffic came from new visitors, and more than 90% of traffic from search ads were first-time visitors.


Supporting a global partnership

Working with teams located across the world is no easy feat, but our values and processes facilitate transparency and accountability. Our team strives to work with the efficiency of an internal department, rather than an external agency. Instead of adding new processes for our contacts in 19 global markets to adhere to, we aligned with the processes and platforms that were already in play, to simplify our engagement for the team.

As a trusted resource, we work directly with regional teams spread across various time zones across the globe. This allows us to achieve powerful collaboration and effectively achieve country-level objectives and goals, while giving us the ability to work efficiently.

Testimonial

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