Renewable Energy

Lightsource bp

Achievements

1

custom built marketing analytics dashboard - KLIQmetrics™

20

countries digital marketing strategy, implementation and management

40%

increase in visitors from organic search

93%

first-time website visitors from search advertising

31%

average increase in Google My Business visibility

21%

average CTR on Google Search Ads (Industry average 2.41%)

Overview

Shining Light on the World Leader in Solar Energy

Lightsource bp is the largest solar developer in Europe, and a global leader in solar development, management and operations. This renewable energy company employs over 900 people across the globe with offices located in Australia, New Zealand, the Americas, Asia and Europe. Through its commitment to helping the world’s energy system decarbonise, it is working toward developing over 25 gigawatts of solar power by 2025.

Our partnership began in 2019, and since then, we have been able to support the global company through brand awareness, digital advertising, lead generation, and technical web capabilities. Today, we work with the company across 20 countries and collaborate with C-suite executives, senior management and regional teams in making sustainable energy more accessible around the world.


Approach

Global and Regional Strategies for Universal Success

We work closely with business heads and team members across various verticals in each country and make meaningful connections with these stakeholders to uplift the work taking place in their country and develop local digital marketing campaigns that resonate with the specific audience.

Our partnership with global and regional teams increases brand awareness especially towards energy buyers, landowners, job seekers, and educating local communities on the benefits of solar energy for the local economy.

This approach has seen more than 40% increase in website visitors from organic search. Visibility has also increased – more than 90% of all organic search traffic came from new visitors, and more than 90% of traffic from search ads were first-time visitors.


From Australia to the World - Global Partnership

Working with teams located across the world is no easy feat, but our values and processes facilitate transparency and accountability. Our team strives to work more as an “internal department” within an organisation rather than an external agency, and this is especially true in the case of this large multinational company. Instead of adding new processes for our contacts in 20 countries to adhere to, we aligned with the processes and platforms that were already in play, to simplify our engagement for the team.

As a trusted resource, we work directly with regional teams spread across various time zones across the globe. This allows us to achieve powerful collaboration and effectively achieve country-level objectives and goals, while giving us the ability to work efficiently.

Testimonial

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