September 8, 2025
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MELBOURNE, Australia - Nursing Australia, an Australian healthcare staffing and recruitment provider, has appointed KLIQ Interactive as its digital marketing agency to manage its SEO migration and strengthen its online presence.
After operating for more than a decade as Programmed Health Professionals, the organisation recently returned to its original name, Nursing Australia. This rebrand marks a strategic move to re-establish itself in an increasingly competitive and digitally-driven healthcare recruitment market. The SEO migration will blend technical SEO enhancements with keyword mapping, alongside broader digital strategies to support long-term growth.
With a limited digital presence in recent years, Nursing Australia sought an experienced partner to ensure its rebrand would not only protect search visibility but also reconnect the organisation with its audience of nurses and healthcare professionals nationwide.
The Nursing Australia project reflects a growing need for strategic SEO planning during rebrands and redevelopments. In our article on SEO website migration for B2B website redevelopment and redesign, we share how a structured, data-driven approach safeguards existing visibility, preserves authority, and sets the foundation for stronger long-term growth, no matter the industry.
"We chose KLIQ because of their expertise in SEO and digital marketing and track record of delivering measurable results for other Australian businesses. Their transparent, data-driven approach stood out to us, and we’re confident they will play a key role in helping us reconnect with nurses and healthcare professionals across Australia," said Barbara Kuziemska, Marketing Manager at Nursing Australia.
As part of the engagement, KLIQ Interactive will deliver a tailored digital growth strategy that extends beyond SEO migration, focusing on optimisation for search engines, AI-powered search, user experience design, and integrated campaigns that build brand authority online. Through KLIQmetrics™, all campaigns will be tracked in real time, giving the business actionable insights to refine strategy and accelerate growth. The partnership reflects KLIQ’s growing role as a trusted digital marketing agency for Australian businesses navigating rebrands and major online transitions.
“Nursing Australia’s rebrand is a pivotal moment, and ensuring their digital visibility is protected is key. We’re excited to help them re-establish their presence online and build a long-term digital strategy that connects them with healthcare professionals across Australia,” said Vivek Ashok Chandrika, Head of Digital Channels at KLIQ.
About KLIQ
KLIQ is a purpose-driven, data-focused and ethics-guided B2B digital marketing agency with offices across Australia in Melbourne, Sydney and Adelaide, and a regional office in Kuala Lumpur, Malaysia supporting clients across the APAC region. The agency works with organisations across Australia and internationally, delivering long-term strategic B2B programs across industries including HR, information technology, healthcare, renewable energy, non-profits, local government, professional services, tourism and wholesale trade.
KLIQ specialises in B2B marketing strategy, Account-Based Marketing (ABM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, marketing automation, LinkedIn marketing, branding and web development. The agency helps organisations strengthen their brand visibility, engage the right audiences and generate qualified pipeline through data-driven B2B marketing. Guided by a commitment to transparency, accountability and measurable outcomes, KLIQ has built long-term partnerships with organisations since 2013, earning its reputation as a trusted B2B marketing agency in Australia.
Learn more at kliqinteractive.com.
