MELBOURNE, Australia - Kanda, the newly unified brand bringing together Southern Cross Support Services (SCSS) and Programmed Health Professionals (PHP), has appointed KLIQ Interactive as its digital marketing agency to manage its SEO migration and broader digital strategy.
Kanda is undergoing a significant transformation, consolidating multiple service lines, websites, and business units into a single digital ecosystem in the highly competitive Australian health and disability sectors. To support this, KLIQ is delivering a comprehensive SEO migration strategy combining technical SEO with content optimisation to safeguard organic visibility, preserve hard-earned authority and position their new website for accelerated growth.
“KLIQ has come on board at a critical time for us. We’re not just rebuilding a site, we’re repositioning a brand with sophisticated business arms. Their team brings clarity, structure, and a deep understanding of the technical and strategic aspects of SEO migration, which gives us real confidence.”
“The migration requires careful planning, with complex factors including long-standing domain authority, distinct service information, and the competitive nature of our industry. KLIQ’s approach addresses the need to preserve organic search visibility during the rebrand while also helping us set up a strong foundation for growth across Kanda’s business units”, said Eileen Guo, Head of Marketing at Kanda.
In addition to SEO migration, KLIQ will collaborate with Kanda on a comprehensive digital marketing strategy, including LinkedIn marketing, paid advertising, Search Engine Optimisation (SEO) and content marketing. Performance across all channels will be tracked, enabling real-time insights, smarter decision-making, and continuous strategy optimisation to drive growth.
“We’re genuinely excited to be working with such a respected name in healthcare. Helping Kanda navigate a rebrand of this scale is exactly the type of challenge we thrive on. This is a complex project that involves consolidating and migrating content from two long-standing, high-authority domains. It’s not just about preserving search performance during a technical migration; it’s about ensuring strategic continuity for the business."
“KLIQmetrics™, our in-house marketing dashboard, will give both our team and Kanda real-time visibility across every channel. It means we're not just reporting on performance - we’re acting on it faster and smarter. We’re also integrating AI and Large Language Models (LLMs) into our digital strategy to unlock more creative opportunities. This partnership reflects our continued evolution as an agency to deliver measurable growth,” said Shaun Thaddeus, CEO at KLIQ Interactive.
About KLIQ
KLIQ is a purpose-driven, data-focused, and ethics-guided B2B digital marketing agency with offices in Melbourne, Sydney, and Adelaide. We work with clients across Australia and internationally, spanning industries such as HR, information technology, healthcare, renewable energy, non-profits, local government, professional services, and tourism.
Our expertise includes B2B marketing strategy, content marketing, SEO, marketing automation, LinkedIn marketing, Account-Based Marketing (ABM), branding, and web development — helping organisations build stronger brands, engage the right audiences, and drive measurable growth.
Learn more at kliqinteractive.com.
