Sourcey.m

With a clear vision of their ideal clients, Sourcey.m approached KLIQ in search of an experienced account based marketing (ABM) agency in Australia. They had already identified their key client personas, including HR managers, event organisers, marketing managers, executive assistants, business owners, and B2B marketers. Having this clarity from the start allowed us to shape a more targeted and effective strategy from day one.

Together, we built a strategy designed to connect with each audience group, strengthen brand awareness and trust, and most importantly, nurture long term relationships with major corporate clients – Sourcey.m’s primary focus.

Our approach considered the full user journey, from advertising right through to the website experience. We worked closely with Sourcey.m to roll out dedicated pages and pathways that spoke directly to the needs and interests of each role. To make engagement even easier, we supported the implementation of multiple contact points, including a traditional contact form, an ecommerce style request for quote, and a more conversational questionnaire to replace the standard enquiry form. By offering different ways for prospects to connect, we made it easier to meet potential clients wherever they were in their buying journey.

By focusing Meta, LinkedIn, and Google campaigns on highly specific audience segments, we were able to deliver tailored content that was relevant, helpful, and aligned with Sourcey.m’s creative positioning which were never generic or templated.

Through account-based targeting (ABM), we tailored ad content to match where prospects were in the marketing funnel. For example, leads earlier in the pipeline were shown seasonally relevant offerings throughout the year, helping build brand familiarity and positioning Sourcey.m as a trusted partner for their business needs.

To build even stronger connections with potential clients, we rolled out a smart remarketing strategy for Sourcey.m, serving ads across the web and social platforms to people who had already shown interest by visiting their site. By keeping Sourcey.m top of mind, we created an extra pathway to re-engage qualified leads and nurture them further down the funnel.

The impact was clear. Their highly targeted Google Ads campaign achieved an impressive 8.3% average click through rate, which is double the industry benchmark, all while keeping cost per click low and maximising return on investment.

To keep Sourcey.m’s content pipeline fresh and audience-focused, we developed a paid content calendar blending curated product promotions, blog and video content, and authentic social proof like client reviews and case studies. This approach helped reduce ad fatigue and offered multiple, meaningful ways for prospects to see how Sourcey.m can work alongside their business.

Sourcey.m has never been your typical B2B merch supplier. More than just a product provider, they operate as a true creative partner collaborating with clients to concept, source, and deliver merchandise that is brand-aligned, unexpected, and full of impact.

Because of this bespoke approach, they had intentionally avoided showcasing a traditional product catalogue online. They knew a simple list of items could never reflect the level of creativity and personalisation they bring to every project. But as client expectations evolved, with more people wanting a quick, self-guided online experience, it became clear that the digital strategy needed to evolve too. Their minimalist website, while clean, was also missing valuable opportunities to drive organic growth through SEO.

We knew that Sourcey.m’s offering was worlds apart from the mass-produced, print-on-demand merchandise competitors also targeting their audience. With that insight, we set out to create a website that aligned with modern customer expectations without sacrificing the heart of what makes Sourcey.m different.

By introducing a curated ecommerce style experience showcasing some of their most popular products, we were able to bring their creativity to life online. The new approach delivered a more intuitive user experience, helped clients better understand the breadth of services available, opened new opportunities to boost SEO performance by expanding keyword coverage, increasing on-page engagement, and improved discoverability setting Sourcey.m apart from commoditised, print-on-demand competitors.

We worked closely with the Sourcey.m team to align our marketing efforts with their in-house content production and sales strategies. This collaboration allowed us to fine-tune targeting, deliver more relevant messaging, and create campaigns that felt both strategic and brand-right.

Together, we planned and executed seasonally relevant campaigns across Google Ads and Meta, allowing us to present timely and highly tailored brandable merchandise recommendations to prospective clients. By tapping into Sourcey.m’s creative expertise early in the process,we are able to plan and produce assets well in advance, maintaining both agility and consistent high quality across campaigns.

We also integrated trade show activity into the account-based marketing strategy, targeting new and potential connections with relevant Sourcey.m content before and after key events. This helps the sales team use their valuable time at trade shows more effectively, focusing on building stronger relationships rather than making basic introductions.