MELBOURNE, Australia - Nursing Australia, an Australian healthcare staffing and recruitment provider, has appointed KLIQ Interactive as its digital marketing agency to manage its SEO migration and strengthen its online presence.
After operating for more than a decade as Programmed Health Professionals, the organisation recently returned to its original name, Nursing Australia. This rebrand marks a strategic move to re-establish itself in an increasingly competitive and digitally-driven healthcare recruitment market. The SEO migration will blend technical SEO enhancements with keyword mapping, alongside broader digital strategies to support long-term growth.
With a limited digital presence in recent years, Nursing Australia sought an experienced partner to ensure its rebrand would not only protect search visibility but also reconnect the organisation with its audience of nurses and healthcare professionals nationwide.
"We chose KLIQ because of their expertise in SEO and digital marketing and track record of delivering measurable results for other Australian businesses. Their transparent, data-driven approach stood out to us, and we’re confident they will play a key role in helping us reconnect with nurses and healthcare professionals across Australia," said Barbara Kuziemska, Marketing Manager at Nursing Australia.
As part of the engagement, KLIQ Interactive will deliver a tailored digital growth strategy that extends beyond SEO migration, focusing on optimisation for search engines, AI-powered search, user experience design, and integrated campaigns that build brand authority online. Through KLIQmetrics™, all campaigns will be tracked in real time, giving the business actionable insights to refine strategy and accelerate growth. The partnership reflects KLIQ’s growing role as a trusted digital marketing agency for Australian businesses navigating rebrands and major online transitions.
“Nursing Australia’s rebrand is a pivotal moment, and ensuring their digital visibility is protected is key. We’re excited to help them re-establish their presence online and build a long-term digital strategy that connects them with healthcare professionals across Australia,” said Vivek Ashok Chandrika, Head of Digital Channels at KLIQ.
About KLIQ
KLIQ is a purpose-driven, data-focused, and ethics-guided B2B digital marketing agency with offices in Melbourne, Sydney, and Adelaide. We work with clients across Australia and internationally, spanning industries such as HR, information technology, healthcare, renewable energy, non-profits, local government, professional services, and tourism.
Our expertise includes B2B marketing strategy, content marketing, SEO, marketing automation, LinkedIn marketing, Account-Based Marketing (ABM), branding, and web development — helping organisations build stronger brands, engage the right audiences, and drive measurable growth.
Learn more at kliqinteractive.com.
