SEO Website Migration

Keep your organic search rankings and set your website up for SEO success.

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What is SEO Website Migration?

An SEO migration is about migrating your website in such a way that it retains site authority and preserves search rankings.

You’ll need SEO Migration services for:

Domain Migrations

Changing your website URL to a new URL.

Protocol Migrations

Securing your website from HTTP to HTTPS.

Subdomain Migrations

Moving parts of your website from a subdomain to a subfolder (or vice versa).

International Site Migrations

Moving your website from a top-level domain such as ‘.com’ to an internationally friendly domain such as ‘’.

Content Management System Migrations

Changing your CMS, e.g. moving from Magento to WordPress.

Content Migrations

Adding or removing pages, consolidating content, and adding new languages.

Structural Changes

Changing your website architecture, This usually involves changes to URL structure, navigation, user journey, or internal links.

Hybrid Migrations

A combination of all of the above.


Why Use SEO Experts for Website Migration?

Don’t lose your SEO efforts! With our help, you minimise the risk of losing your organic traffic and search rankings.

Site structure review

Design the architecture and navigation of your website with users and search engine crawlers in mind.

Technology considerations and review

Such as CMS and Javascript considerations. Any elements that are negatively impacting your SEO will be removed.

Onsite SEO, content and tracking migration

Identify onsite SEO elements that have to be migrated. Relocate page content, identify gaps in content, and set up analytics tracking for key events.

User Experience and User Acceptance Testing

Make sure there is adequate time to address any build concerns and incorporate SEO requirements.

Benchmarking, objectives and KPIs

Establishing benchmarks and KPIs will ensure the migration stays on the right track.

Post-launch monitoring

Monitor search engine indexes, rankings, and organic traffic levels, and check all tracking and if third-party scripts and tools are functioning as intended.

Our SEO Migration Process

Our SEO Migration Process

Migrations are a great opportunity to re-think or clean up your website’s SEO. We’ll invest time into understanding your unique challenges to enhance your search rankings where possible.

1: Audit & Planning

Audit & Planning includes:

  • Review Google Analytics and Tag Manager for correct configuration.
  • Map out objectives and devise a strategy to achieve them.
  • Outline the scope of the migration, including mapping all URLs and redirects.
  • Test the staging site to make sure there are no issues, together with reviewing the sitemap, wireframes, IA and silo structure.

2: Migration

Our Migration checklist includes:

  • Review keywords, content, and export and review backlinks
  • Verify internal linking structure and perform any fixes
  • Check and test URL structure making sure the correct redirects are in place
  • Check metadata and amend where necessary
  • Benchmark the new site and do a rendering check

3: Post Build Migration

Our Post-Migration Checklist includes:

  • Monitor search engine indexes, rankings, and organic traffic levels.
  • Testing of key pages, sitemap, and usage on mobile
  • Submission to Google for indexing
  • Reviewing all redirects
  • Check tracking and check any third-party scripts and tools to make sure they’re functioning

Frequently asked questions

What is the role of SEO Migration services?

SEO migration services focus on preserving and optimizing SEO performance during a website migration. They ensure that critical SEO elements such as meta tags, content structure, URLs, and backlinks are properly migrated, minimizing the risk of negatively affecting organic rankings and traffic.

What happens if I don’t migrate all of my SEO elements properly?

Quite simply, you lose your SEO and organic rankings. SEO is based on all of your existing site structure, authority, content and metadata and if you don’t migrate them properly, it will hurt your ranking.

Can you perform a migration without losing SEO?

SEO migration is not an exact science and can be quite volatile. Even with proper planning and preparation, the risk of some loss of SEO exists. However, if there is any SEO loss, we have methods to help regain any SEO losses.

How long does a SEO migration usually take?

The duration of an SEO migration depends on how complex the migration is, size of the website, and the specific requirements. A simple migration may take not more than a week, while more complex migrations may take several weeks or longer to ensure a successful migration.

What sized migrations can KLIQ help you with?

Any size! Whether you have a large website with over 5,000 pages or a small business with a handful of product pages and some blog posts, we can do any size.

Can we retain all of our SEO backlinks when doing a site migration?

KLIQ performs a backlink audit first to clean up any broken or toxic backlinks. We then implement backlink redirects to your new domain which helps mitigate potential loss in Page Authority.

How long will SEO “dip” after a migration?

When everything goes according to plan, sites can still experience impact on organic traffic and rankings post-migration. This is because Google has to re-assess the new website content and design. Generally, sites experience a 10% drop for 4 to 6 weeks before bouncing back and larger sites may see a longer recovery time. Anything over a 20% drop in traffic causes us to investigate deeper.

Get in touch

Book a free consultation with our marketing experts

What to expect? We will:

Understand your pain points
Discuss your goals and objectives
Suggest actionable steps to reach your goals