How will your website migration impact SEO? Discover how strategic SEO website migration can protect your site’s organic traffic and search rankings.
SEO optimisation during website migration is crucial for preserving your site’s traffic, visibility, and search rankings. It’s more than content transfer—it requires meticulous attention to on-page SEO, technical specifications, link integrity, redirects, and metadata management.
This is where KLIQ shines! Our SEO experts bring a wealth of experience from successfully navigating numerous large-scale website migrations, where every detail matters.
Experience across multiple successful large website migrations
Comprehensive 88-point checklist covering on-page and technical SEO.
We collaborate closely with a focus on achieving client goals.
For our global website migration project with the reputation of 20 websites on the line, we needed a partner with the tools, experience and commitment to help achieve our goals. From the beginning, the team at KLIQ offered clear and regular communication, were happy to collaborate closely with other partners, and accommodated shifting timelines and requirements. The commitment from individual team members was impressive, and I felt a real investment by them in our project and organisation. As a result, we’re happy to call the SEO migration project a success.
Rob Varnam
We at Open Pantry employed the experts at KLIQ for our SEO migration. We were looking to change our domain and rank higher for keywords in our industry. Through regular workshopping and technical audits we managed to increase our SEO rankings significantly. Within 6 months we have seen exponential results in our rankings where most of our focus keywords are now ranked on page 1 and some of them in the top three positions. I would highly recommend the technical expertise of the team at KLIQ and I am very happy with the results they secured for our company.
Geoff Philcox
We wanted to preserve traffic to our website, ensure that we’re ranked highly in organic search rankings, and optimize our site for search engines. We can see from the quality of deliverables and data provided that KLIQ has helped us accomplish that. We have developed a great relationship with KLIQ and see them as part of our team. Looking forward to continuing working together.
Mark Hemetsberger
To maintain our hard-earned organic search rankings, we knew we needed to engage SEO migration experts early on in the process. KLIQ was the obvious choice having established a strong working relationship over the past two and a half years. Whenever we have issues and enquiries, they are very responsive. We want to have a great digital presence and be top of mind for our audience and we can really see the positive impact KLIQ has had on our organisation.
Kyle Frew
At KLIQ, we are data-focused, purpose-driven and guided by our values of accountability, transparency, and collaboration. You’ll get the rigour and attention to detail that you should expect from any agency you work with. We’re with you and providing support, every step of the way.
Transparency
Collaboration
Data
Our proven SEO website migration process
We’ve successfully partnered with businesses of all sizes to migrate their websites and SEO across new domains and CMS platforms. Our work is backed by a comprehensive checklist, meticulously crafted by KLIQ’s experts, ensuring thoroughness in every project.
A site migration involves far more than we can detail here, yet this glimpse underscores our thoroughness in handling both your website and its SEO.
Leverage our extensive SEO experience
We’ve performed SEO migrations for clients in every sector. Our SEO website migration projects have ranged from HTTPs upgrades to CMS changes and rebrands, right through to multi-country expansion.
As an agency, we’re well-versed in website migration projects from a variety of platforms including WordPress, Craft CMS, Squarespace, Shopify and many more.
RESOURCES
What’s involved in an SEO website migration?
Download our useful SEO Website Migration Checklist [Google Sheet] for free.
An SEO website migration is the process of changing a website’s structure, design, or content while maintaining or improving its search engine rankings, authority and indexing signals. In an SEO migration, SEO elements such as meta tags, content structure, URLs, and backlinks are properly migrated, minimising the risk of negatively affecting organic rankings and traffic. Although SEO migrations are complex and time-consuming, they are a vital component of website management.
Quite simply, if you don’t perform an SEO website migration, you lose your SEO and organic rankings. SEO is based on all of your existing site structure, authority, content and metadata and if you don’t migrate them properly, it will hurt your ranking – and impact your business.
Any size! Whether you have a large website with over 5,000 pages or a small business with a handful of product pages and some blog posts, we can do any size.
The duration of an SEO migration depends on how complex the migration is, size of the website, and the specific requirements. A simple migration may take no more than a week, while more complex migrations may take several weeks or longer to ensure a successful migration. SEO migration work can also happen at the same time as some of your content migration, to reduce the impact on your project timelines.
Even when everything goes according to plan, sites can still experience an impact on organic traffic and rankings post-migration. This is because Google has to re-assess the new website content and design. Generally, sites experience a 10% drop for 4 to 6 weeks before bouncing back and larger sites may see a longer recovery time. Anything over a 20% drop in traffic will prompt us to investigate and remediate.
KLIQ performs a backlink audit first to clean up any broken or toxic backlinks. We then implement backlink redirects to your new domain which helps mitigate potential loss in Page Authority.
SEO migration is not an exact science and can be quite volatile. Even with proper planning and preparation, the risk of some loss of SEO exists. However, if you’re working with KLIQ and there is any SEO loss, our SEO experts have tried and true ways to help regain any SEO losses.
