17 April 2024

Pinpoint HRM engages KLIQ as dedicated B2B digital marketing partner

MELBOURNE, Australia - Pinpoint HRM, Australia's leading HR technology project experts, has announced KLIQ Interactive, a data-focused B2B marketing agency, as its dedicated digital marketing partner. The collaboration aims to strengthen Pinpoint HRM’s online brand presence and demand generation efforts to drive sustainable business growth in Australia and New Zealand.

Recognizing the need for expertise in the digital sphere, Pinpoint HRM chose to work with a B2B marketing agency instead of hiring an in-house marketer. “We chose to engage KLIQ as our sole digital marketing agency as we wanted a team of experts that had a breadth of marketing expertise who knew the B2B market, and had access to the latest tools and platforms, as opposed to allocating more in-house marketing resources to support me,” ​​said Pinpoint HRM’s Head of Strategy, Hayley Parker.

“After having successfully worked with KLIQ on designing and building our website, we were confident that they could deliver similar results with our digital marketing objectives and goals based on their data-led insights and extensive experience. Their team always goes above and beyond to make sure that we’re comfortable with outcomes and clear on results, and are constantly exploring different ways to optimise and improve upon our existing campaigns and assets.”

KLIQ will leverage their expertise in Account-Based Marketing (ABM), LinkedIn Marketing, Digital advertising, Search Engine Optimization (SEO), and Content Marketing, alongside their proprietary marketing analytics dashboard, KLIQmetrics™️ to deliver data-driven solutions for Pinpoint HRM.

KLIQ's CEO & Co-Founder, Shaun Thaddeus expressed his excitement about the company's continued partnership with Pinpoint HRM stating “We’re super excited to be chosen by Pinpoint HRM as their dedicated B2B digital marketing agency. Having a previous working relationship with them allowed us to really understand the business and with our experience and knowledge in B2B marketing, we’re confident that we can provide cutting-edge holistic solutions and services for Pinpoint HRM in today’s competitive HR Tech market.

About KLIQ

KLIQ is a purpose-driven, data-focused and ethics-guided digital marketing agency based in Melbourne, Sydney, and Adelaide. We partner with clients in renewable energy, non-profits, local government, professional services, information technology, and startups. We specialise in B2B Marketing Strategy, Content Marketing, SEO, Marketing Automation, LinkedIn Marketing, ABM (Account-Based Marketing) and Branding.

Learn more at kliqinteractive.com.