Pinpoint HRM Engages KLIQ as Dedicated B2B Marketing Agency

MELBOURNE, Australia - Pinpoint HRM, Australia's leading HR technology project experts, has announced KLIQ Interactive, a data-focused B2B marketing agency, as its dedicated digital marketing partner. The collaboration aims to strengthen Pinpoint HRM’s online brand presence and demand generation efforts to drive sustainable business growth in Australia and New Zealand.

Recognizing the need for expertise in the digital sphere, Pinpoint HRM chose to work with a B2B marketing agency instead of hiring an in-house marketer. “We chose to engage KLIQ as our sole B2B marketing agency as we wanted a team of experts that had a breadth of marketing expertise who knew the B2B market, and had access to the latest tools and platforms, as opposed to allocating more in-house marketing resources to support me,” ​​said Pinpoint HRM’s Head of Strategy, Hayley Parker.

“After having successfully worked with KLIQ on designing and building our website, we were confident that they could deliver similar results with our digital marketing objectives and goals based on their data-led insights and extensive experience. Their team always goes above and beyond to make sure that we’re comfortable with outcomes and clear on results, and are constantly exploring different ways to optimise and improve upon our existing campaigns and assets.”

KLIQ will leverage their expertise in Account-Based Marketing (ABM), LinkedIn Marketing, Digital advertising, Search Engine Optimization (SEO), and Content Marketing, alongside their proprietary marketing analytics dashboard, KLIQmetrics™️ to deliver data-driven solutions for Pinpoint HRM.

KLIQ's CEO & Co-Founder, Shaun Thaddeus expressed his excitement about the company's continued partnership with Pinpoint HRM stating “We’re super excited to be chosen by Pinpoint HRM as their dedicated B2B marketing agency. Having a previous working relationship with them allowed us to really understand the business and with our experience and knowledge in B2B marketing, we’re confident that we can provide cutting-edge holistic solutions and services for Pinpoint HRM in today’s competitive HR Tech market.

About KLIQ

KLIQ is a purpose-driven, data-focused and ethics-guided B2B digital marketing agency with offices across Australia in Melbourne, Sydney and Adelaide, and a regional office in Kuala Lumpur, Malaysia supporting clients across the APAC region. The agency works with organisations across Australia and internationally, delivering long-term strategic B2B programs across industries including HR, information technology, healthcare, renewable energy, non-profits, local government, professional services, tourism and wholesale trade.

KLIQ specialises in B2B marketing strategy, Account-Based Marketing (ABM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), content marketing, marketing automation, LinkedIn marketing, branding and web development. The agency helps organisations strengthen their brand visibility, engage the right audiences and generate qualified pipeline through data-driven B2B marketing. Guided by a commitment to transparency, accountability and measurable outcomes, KLIQ has built long-term partnerships with organisations since 2013, earning its reputation as a trusted B2B marketing agency in Australia.

Learn more at kliqinteractive.com.