Corporate training

ChatGPT for Marketing & Content Teams

Lock in an 8-hour masterclass for your marketing and content team with Australia’s No. 1 digital and AI copywriting trainer.

Rapidly lift your organization’s content marketing quality, performance and profitability – while slashing days off research, planning and creation time.

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Course overview
Design
Design
A hands-on practical course delivered online with Zoom. The course is highly interactive, practical and hands-on.
Prerequisite
Prerequisite
Participants should join ChatGPT prior to class, either the free or the more reliable version.
Resources
Resources
All participants receive a digital workbook.
Duration
Duration
This 8-hour course can be delivered in one day or across two half-days, depending on the needs of your team.
Cost
Cost
This is a group course. The total cost is $4,999 AUD and we can accommodate up to 12 people for that price.
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OutcomesWho should attendBenefitsContentTrainerBook NowTestimonials

Have questions?

We’re happy to help!
Send us an enquiry and a member of our team will be in touch soon.

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Outcomes

When your team has completed this course, they will be able to apply pro-copywriting techniques in ChatGPT to:

Emotionally connect with readers, listeners and watchers
Research, plan, write and edit webpages, blogs, emails and social content
Convey the right messages in intriguing ways (and in your company's voice)
Apply proven copywriting frameworks and psychology to their writing
Sell without sounding like a cringy used car sales (wo)man
Gain your ideal client's attention, interest and trust
Overcome buyer hesitations
Craft calls-to-action that increase conversions e.g. calls, joins, purchases, etc

Who should attend?

This course is perfect for:

Marketers - from beginners to advanced
Content and copywriters - from beginner to advanced
People who would benefit from gaining professional copywriting skills including researching, planning and creating marketing content.

Benefits

Seven productivity and cost benefits this course will deliver to you and your organization:

Eliminate writer's block
Slash hours of writing and research time
Publish great content much faster than competitors
Avoid spending thousands of dollars on hiring external copywriters
Attract, captivate and convert more business
Become a team of AI content experts
Free up employee time for creative and productive projects

Content

  • What is ChatGPT and other AI tools?
  • The many ways to use ChatGPT for business communications
  • Limitations, ethics and security considerations
  • Setting up and getting started
  • Understanding the people-friendly interface
  • Fun and practical prompt exercises
  • ChatGPT capabilities and limitations
  • The most effective way to use ChatGPT to research, write and enhance content + copy
  • Researching your audience, industry and competition with ChatGPT
  • Prompts to help you create quality web content in minutes
  • 10 irresistible and proven to persuade content and marketing techniques
  • How to apply them to your web, social, email and other content/copywriting
  • Brainstorming and writing the principles and frameworks with ChatGPT
  • Captivating readers using features and benefits
  • 3 magnetic copywriting formulas for landing pages, blogs, emails, social posts and print
  • Blending ChatGPT with irresistible copywriting formulas
  • Learn what influences Google search rankings today (E.E.A.T., intent, clusters, etc)
  • What Google wants and doesn’t want from AI content
  • How to use ChatGPT and other tools to plan and create SEO content
  • Brainstorming, angles and outlines
  • Headlines, subject lines, subheads, teasers, body copy, bullet points and hyperlinks
  • Magnetic opening sentences, power words and specifics
  • Techniques to help drive required action (CTAs)
  • Weaving stories into your digital content
  • Engaging and accessible visual content
  • Little-known prompts, techniques and processes used by leading AI copywriters and engineers
  • More detailed specific answers/copy
  • More original and compelling copy
  • More human and ‘you’ like writing

About your trainer

Simon Hillier has 25 years of experience as a specialist in digital content, copywriting and AI writing. As a trainer, Simon enjoys helping participants to achieve their communication and professional development goals with new skills and expertise in tools like ChatGPT.

Simon has produced content and consulted for hundreds of organisations, from small start-ups to global brand names as well as Australian and international government and not-for-profits. His past clients include Microsoft, Salesforce, Canva, PayPal, Cochlear, Johnson & Johnson, Telstra, ING and Jaguar.

Simon has produced content and consulted for hundreds of organisations, from small start-ups to global brand names as well as Australian and international government and not-for-profits. His past clients include Microsoft, SalesForce, Canva, PayPal, Cochlear, Johnson & Johnson, Telstra, ING and Jaguar.

Download course brochure

Download our course information in a shareable, printable brochure or contact us.

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Book now

Submit your details for a personalised discussion on your training needs.

What happens next?
We’ll contact you using the details provided.
Together, we’ll personalise the course to empower your team and perfectly match the needs of your business.
Based on your preferences, we’ll schedule a full day or two half day sessions.
In a hurry? Don’t wait for us to contact you. Reach out by phone on 1300 13 36 36 or email contact@kliqinteractive.com

What others have to say about our trainer

Simon created a copywriting and AI content workshop exactly to our needs. Right from the start he exposed us to handy tools and practical tricks to improve our writing, accessibility and conversions. Simon has a wealth of knowledge and the entire day was a mind-blowing experience for our team.

Anneloes de Graeff
Marketing & Communications
Faculty of Arts Uni of Adelaide

The best thing about Simon’s digital copywriting training was how detailed and tailored he made it. Not only did he research our company, but deeply investigated the quick service restaurant landscape to create a program that was informative and engaging. The exercises were especially helpful, and we even made live changes to an EDM campaign that was about to go out during the session!

Amber Brousek
eCommerce Manager
Krispy Kreme Australia

The training Simon ran has reset our benchmark for digital copywriting excellence! His hard work researching our brand and latest work examples provided valuable and actionable insights. Engagements and conversions have both increased. I highly recommend Simon’s training if you’re looking to empower your team with the expertise and skills needed for better commercial results.

Rebecca Sykes
Art Union Marketing Manager
RSL Queensland
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