Rapidly lift your organization’s content marketing quality, performance and profitability. Learn proven pro copywriting, marketing and AI prompting techniques in ChatGPT, Claude, Gemini, image generators and more.
Book a hands-on, workshop for your team with Australia’s No. 1 digital and AI copywriting trainer.
Design
Prerequisite
Resources
Duration
Cost
Outcomes
When your team has completed this AI copywriting and marketing training, they will be proficient at:
Who should attend?
This course is perfect for:
Benefits
Seven productivity and cost benefits this course will deliver to your team and your organization:
Content
- ChatGPT and other AI tools capabilities and limitations
- The most effective way to use AI tools to research, write and enhance content + copy
- Researching your audience, industry and competition with AI
- Prompting frameworks, modules, modifiers to help you create quality content in minutes
- How people read online today
- Understanding your audience’s problems, needs, motivations and objections
- Matching your goals with those of your audience
- Crafting accurate target audience personas with AI
- Finding and developing the right tone of voice
- Matching your team’s tones of voice.
- Improving cadence, style, grammar and readability
- 10 irresistible and proven persuasive content and marketing techniques.
- Brainstorming and writing the principles and frameworks with AI
- Captivating readers using features and benefits.
- Magnetic copywriting formulas for landing pages, blogs, emails, social posts and print.
- Blending AI with irresistible copywriting formulas
- Learn what influences Google search rankings today (E.E.A.T., intent, clusters, etc).
- What Google wants and doesn’t want from AI content
- How to use ChatGPT and other tools to plan and create SEO content.
- Mastering copy techniques and the right AI tools to help you with articles, sales pages, social copy, emails, videos, and more
- Building content plans and crafting compelling strategies
- Brainstorming content and campaign angles and outlines
- Headlines, subject lines, subheads, teasers, body copy, bullet points and hyperlinks.
- Magnetic opening sentences, power words and specifics.
- Techniques to help drive required action (CTAs).
- Weaving stories into your digital content.
- Engaging and accessible visual content.
- Blending text with visuals using ChatGPT, Leonardo and other AI image tools
- Using ChatGPT to repurpose content across multiple platforms and formats
- Exploring new and upcoming tools to take your team to the front of your industry
About your trainer
Simon Hillier has 25 years of experience as a specialist in digital content, copywriting and AI writing. As a trainer, Simon enjoys helping participants to achieve their communication and professional development goals with new skills and expertise in tools like ChatGPT.
Simon has produced content and consulted for hundreds of organisations, from small start-ups to global brand names as well as Australian and international government and not-for-profits. His past clients include Microsoft, Salesforce, Canva, PayPal, Cochlear, Johnson & Johnson, Telstra, ING and Jaguar.
Simon has produced content and consulted for hundreds of organisations, from small start-ups to global brand names as well as Australian and international government and not-for-profits. His past clients include Microsoft, SalesForce, Canva, PayPal, Cochlear, Johnson & Johnson, Telstra, ING and Jaguar.
This AI masterclass tackles common challenges such as writer’s block, inconsistent brand messaging, time-consuming content creation, and the need for compelling, SEO-friendly copy. Participants will learn how to leverage AI tools to overcome these issues effectively.
Yes, the AI masterclass can be tailored to align with your specific marketing and content objectives, industry needs, and target audience. We can focus on particular AI tools, techniques, or platforms based on your team’s requirements.
Yes, in addition to copywriting, the course covers AI tools for generating and enhancing images, videos, and other visual content that align with your content and marketing campaigns.
Absolutely. One of the modules focuses on using AI to boost SEO, including content planning, optimizing for search intent, and aligning with Google’s E.E.A.T. principles for higher rankings.
Yes, the AI training will guide your team on how to customise AI outputs to match your brand’s tone and voice, ensuring consistent and professional messaging across all content.
Participants will learn to craft high-quality blog posts, email campaigns, social media content, sales pages, landing pages, headlines, and more, all using AI-assisted techniques.
Advanced marketers and content writers will learn sophisticated AI prompting techniques, frameworks for persuasive copywriting, and ways to integrate AI seamlessly into strategic content planning and execution.
Even experienced users will benefit from this course. It dives deeper into advanced prompting, integration across platforms, optimising AI for specific tasks, and leveraging lesser-known tools to maximise content performance.
Yes, AI tools like ChatGPT and others can assist in generating multilingual content, and we can include guidance on this as part of the workshop if needed.
Your team will be equipped with actionable techniques and processes that can be applied immediately, leading to noticeable improvements in content quality, efficiency, and output speed within days.
The AI course includes a discussion on ethics and best practices for using AI responsibly, ensuring that generated content is authentic, accurate, and aligned with your company’s values.
The course is designed for up to 12 participants per session. For larger teams, we can organize additional sessions or adapt the delivery format to accommodate everyone effectively.
Yes, a module is dedicated to using AI tools for brainstorming, strategising, and planning content and marketing campaigns, helping teams work more creatively and efficiently.
Participants will receive a comprehensive workbook to refer back to, and we offer optional follow-up sessions or consultations to address any specific questions or challenges.
Yes, you’ll learn how to use AI tools to adapt and repurpose content for different platforms, maximizing reach and efficiency without compromising quality.
We have successfully trained marketing and content teams across various industries, including technology, retail, healthcare, government, education, and finance.
